Highlights

• Toyota begins sales of the Land Cruiser FJ in Thailand
• Price set at 12,69,000 baht (≈ 58,88,000 NPR)
• Three colour options: Smoky Blue, Platinum White, Mica and Ash
• 2694 cc engine, 80 % customs duty and 100 % internal tax in Nepal
• Dual‑zone climate control, 7‑airbag suite and Vehicle Stability System
• Production will shift to India later this year for export markets
• United Traders Syndicate predicts Nepal launch by end‑2026

What the launch means for the region

Toyota unveiled the Land Cruiser FJ at its October 2025 showcase, but sales only kicked off this Tuesday, 10 Chait 2082 (10 March 2026). The move is a clear signal that the Japanese giant is using its Thai plant as a gateway to South‑Asian markets. That matters because Thailand enjoys lower production costs and a more flexible export regime than Japan.

Pricing and colour palette

The Thai price tag of 12,69,000 baht translates to 58,88,000 NPR at today’s exchange rate. While the figure looks modest on paper, Nepal’s import regime will inflate the final door‑step cost dramatically.

• Smoky Blue – a muted navy that hides dust on rugged roads
• Platinum White – showroom‑shine for urban buyers
• Mica and Ash – a two‑tone finish aimed at adventure‑seekers

Feature rundown

• 12.3‑inch touchscreen infotainment
• 7‑inch instrument cluster
• Leather‑wrapped steering wheel and gear‑shift knob
• Dual‑zone climate control
• Auto‑dimming IRVM
• 2.5 kW air‑filter system
• 7 airbags, cruise control, panoramic‑view monitor
• Vehicle Stability System, hill‑start assist, traction control
• Front and rear parking sensors, tire‑pressure monitoring
• 17‑inch off‑road wheels with heavy‑duty tires

Specification	Detail
Engine	2694 cc, inline‑4, 150 hp @ 5600 rpm
Torque	350 Nm @ 3800 rpm
Transmission	6‑speed automatic, low‑range transfer case
Dimensions (L×W×H)	4,850 mm × 1,885 mm × 1,845 mm
Ground clearance	210 mm
Fuel tank	85 L

Tax hit in Nepal – why the price will soar

Even though the Thai invoice is under 12.7 L baht, Nepal imposes a steep levy structure:

1. 80 % customs duty on the engine displacement (2694 cc)
2. 100 % internal tax on the cleared value
3. 10 % road‑construction cess
4. 13 % VAT on the subtotal

The cumulative effect pushes the landed cost well beyond 1 crore NPR. That matters for buyers who were hoping for a sub‑60 lakh entry point.

Outlook for the Nepal market

United Traders Syndicate, the official Toyota dealer in Kathmandu, has hinted at a 2026‑end rollout. The company expects the Land Cruiser FJ to sit beside the Toyota Fortuner and Mitsubishi Pajero Sport as the top‑tier off‑roader.

• Competitive positioning – the FJ offers a more refined cabin than the Fortuner, while retaining comparable off‑road credentials.
• Potential demand – Nepal’s growing adventure‑tourism sector could drive premium SUV sales, especially in the 2‑3 year horizon.
• Supply chain – Production will soon shift to India, meaning export lead times may shrink, but Indian‑origin duties will still apply.

What’s next for Toyota’s global strategy?

The Thai launch is a test‑bed for a broader export push. If the Land Cruiser FJ captures enough volume, Toyota could accelerate the Indian line‑up, targeting Southeast Asian markets and the Middle East. This changes things for regional rivals that have relied on older platforms.

For now, Thai buyers get the first taste, while Nepalese enthusiasts brace for a price tag that reflects the country’s heavy tax regime.

Frequently Asked Questions

Q: What is the exact price of the Land Cruiser FJ in Thailand? A: The official launch price is 12,69,000 baht, which converts to roughly 58,88,000 NPR at current rates.

Q: When will the model be available in Nepal? A: United Traders Syndicate projects a launch by the end of 2026, pending final import‑tax calculations.

Q: How does the FJ’s engine compare to the Fortuner’s? A: The FJ uses a 2694 cc inline‑four delivering 150 hp, whereas the Fortuner’s 2.8 L diesel produces around 174 hp.

Q: Which safety equipment is standard on the Thai‑spec FJ? A: Standard safety includes 7 airbags, Vehicle Stability System, hill‑start assist, traction control, and a panoramic‑view monitor.

Q: Will the Indian‑made version have the same specs? A: Early reports suggest the Indian plant will mirror the Thai spec sheet, but minor localisation (emissions, infotainment language) may occur.

Q: How much will the total tax burden add to the price in Nepal? A: Customs duty (80 %), internal tax (100 %), road‑construction cess (10 %) and VAT (13 %) together roughly double the Thai price, pushing the final cost past 1 crore NPR.